Margalit Toledano, David Mckie

Public Relations and Nation Building (eBook, PDF)

Influencing Israel

• Format: PDF

Produktbeschreibung

Public Relations and Nation Building contends that the story of Israeli public relations and public relations practitioners has never been told. It tells their story through the roles they played in shaping key discourses, narratives, and symbols in Israel's history.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 208
• Erscheinungstermin: 2. September 2013
• Englisch
• ISBN-13: 9781136678769
• Artikelnr.: 41780709

Autorenporträt

Margalit Toledano is Senior Lecturer in the Department of Management Communication at the University of Waikato, New Zealand. She holds an accreditation in public relations (APR), is a Fellow of the PRSA and PRiNZ, and is former President of the Israeli Public Relations Association. Margalit is currently on the editorial board of Public Relations Review and Public Relations Inquiry.

David McKie is Professor in the Department of Management Communication at the University of Waikato, New Zealand. He has published or co-published four books (including the 2007 NCA prize winner Reconfiguring Public Relations), 22 book chapters, and 55 refereed journal articles. As CEO of RAM International Consulting, David works in leadership and strategic communication in Asia, Europe, and the United States.

Inhaltsangabe

1. Explaining the Nation: Israel, Hasbara and Public Relations 2. Public
Relations, History and Nation Building 3. Shaping Communication: Diaspora
Life and the Jewish Public Sphere 4. Determining Identity: Zionist Leaders
as Forerunners 5. Shaping Factors: The Political and Media Environment 6.
Early Zionist Institutions and Communication Practitioners 7. Emissaries,
Fundraising and Nation Building 8. Economics, Market Changes and Major
Campaigns 9. Speaking on behalf of Government (1): Government Practitioners
and Hasbara 10. Speaking on behalf of Government (2): Other Civil Servants
and Military Spokespeople 11. The Emergence of Private Consultants 12.
Conclusion: Representing Nations and Influencing Israel