Kristin Demetrious

Public Relations, Activism, and Social Change (eBook, PDF)

Speaking Up

• Format: PDF

Produktbeschreibung

This book draws significant new meaning to the inter-relationships of public relations and social change through a number of international case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a critical description of the dominant model of public relations used in the twentieth century, showing that 'PR' was characterized as arrogant, unethical, and politically offensive in ways that have weakened its professional credibility. She offers a principled approach that avoids the contradictions and flawed coherences of essentialist public relations and, instead, represents an important ethical reorientation in the communicative fields.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 190
• Erscheinungstermin: 5. März 2013
• Englisch
• ISBN-13: 9781136154799
• Artikelnr.: 38258288

Autorenporträt

Kristin Demetrious, Ph.D. Deakin University, Australia

Inhaltsangabe

Introduction 1. What Is Public Relations, Where Is Public Relations? 2.
Agents of Social Change and the Dispersal of Ideas 3. "No Protest Zone":
Public Relations and the Management of Activism 4. Worlds Collide: Public
Relations, Activism and Late Modernity 5. New Social Realities: Grassroots
Activism and Public Relations 6. Not Public Relations: Sustainable
Communication