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Psychology of Effective Activism (eBook, ePUB) - Gulliver, Robyn
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This Element reviews the social psychology of effective collective action, highlighting the importance of considering activists' goals, timeframes, and psychological perspectives in seeking to conceptualise this construct. A novel framework 'ABIASCA' maps effectiveness in relation to activists' goals for mobilisation and change (Awareness raising; Building sympathy; turning sympathy into Intentions; turning intentions into Actions; Sustaining groups over time; Coalition-building; and Avoiding opponents' counter-mobilisation). We also review the DIME model of Disidentification, Innovation,…mehr

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Produktbeschreibung
This Element reviews the social psychology of effective collective action, highlighting the importance of considering activists' goals, timeframes, and psychological perspectives in seeking to conceptualise this construct. A novel framework 'ABIASCA' maps effectiveness in relation to activists' goals for mobilisation and change (Awareness raising; Building sympathy; turning sympathy into Intentions; turning intentions into Actions; Sustaining groups over time; Coalition-building; and Avoiding opponents' counter-mobilisation). We also review the DIME model of Disidentification, Innovation, Moralization and Energization, which examines the effects of failure in creating trajectories of activists' disidentification from collective action; innovation (including to radicalisation or deradicalisation); and increased moral conviction and energy. The social psychological drivers of effective collective action for four audiences are examined in detail, in four sections: for the self and supporters, bystanders, opponents, and for third parties. We conclude by highlighting an agenda for future research, and drawing out key messages for scholars.

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Autorenporträt
Robyn Gulliver is a multi-award winning environmentalist, writer, and researcher who has served as an organizer and leader of numerous local and national environmental organizations. Born in New Zealand, she has spent the last decade advocating for and writing about environmental issues for activist groups, local councils, not-for-profit organizations, and academia.Kelly S. Fielding is a Professor of Environmental Psychology at the University of Queensland in the School of Communication and Arts. Her research focuses broadly on understanding the social and psychological determinants of environmental sustainability. She seeks to understand environmental decisions and behaviors and to develop communication and behavior change strategies that can promote greater environmental sustainability.Winnifred R. Louis is a Professor of Psychology at the University of Queensland, Australia. Her research interests focus on the influence of identity and norms on social decision- making. She has studied this broad topic in contexts from political activism to peace psychology to health and the environment.