Hubert Knoblauch

PowerPoint, Communication, and the Knowledge Society (eBook, PDF)

• Format: PDF

Produktbeschreibung

PowerPoint has become an integral part of academic and professional life across the globe. In this book, Hubert Knoblauch offers the first complete analysis of the PowerPoint presentation as a form of communication. Knoblauch charts the diffusion of PowerPoint and explores its significance as a ubiquitous and influential element of contemporary communication culture. His analysis considers the social and intellectual implications of the genre, focusing on the dynamic relationships between the aural, visual and physical dimensions of PowerPoint presentations, as well as the diverse institutional contexts in which these presentations take place. Ultimately, Knoblauch argues that the parameters of the PowerPoint genre frames the ways in which information is presented, validated and absorbed, with ambiguous consequences for the acquisition and transmission of knowledge. This original and timely book is relevant to scholars of communications, sociology and education.

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Produktdetails

• Verlag: Cambridge University Press
• Erscheinungstermin: 26. November 2012
• Englisch
• ISBN-13: 9781139847537
• Artikelnr.: 38276982

Autorenporträt

Hubert Knoblauch is a professor of sociology at the Technical University of Berlin.

Inhaltsangabe

Acknowledgments
Part I. Introduction: 1. 'PowerPoint' and powerpoint
2. Communication culture
3. Information and knowledge society
4. Structure of the book
Part II. On the History of PowerPoint: 5. The archaeology of PowerPoint
6. The double invention of PowerPoint
7. Presentation as digital document and presentation as event
8. PowerPoint is evil - discourse and studies on PowerPoint
9. Tufte and the public discourse on PowerPoint
10. The inconclusiveness of studies on PowerPoint
11. Presentation as event and genre
Part III. Communicative Action, Culture, and the Analysis of Communicative Genres: 12. Communicative actions and genres
13. The three levels of genre analysis and communication culture
Part IV. The Internal Level: Slides, Speech, and Synchronization: 14. Rhetoric of visual presentation
15. Slides, text, and speech
16. Multimodality and the synchronization of speech slides
17. Speech and talk
18. Linguistic deixis, paralleling, and communicative things
19. Lists and seriality
20. Macrostructures
Part V. The Intermediate Level: Pointing, the Body Formation, and the Triadic Structure of PowerPoint Presentations: 21. Pointing, gesture, and speech
22. Pointing, speech, and the objectification of meaning
23. Body formation and the triadic structure of the presentation
24. Technology, failures and footing
Part VI. The External Level: Settings, Meetings, and the Ubiquity of PowerPoint: 25. Objects, settings, and spaces
26. The temporal order of presentations and the meeting
27. The multiplication and the ubiquity of PowerPoint presentation
Part VII. Conclusion: the Ubiquity of PowerPoint and the Communicative Culture of Knowledge Society: 28. The invention and ubiquity of PowerPoint presentations
29. Contextualization and mediatization
30. Communicative things and the subjectification of knowledge
31. PowerPoint presentation in the communicative culture of knowledge society
Part VIII. Appendices: Appendix 1
Appendix 2
Appendix 3
Appendix 4
References
Index.