Tony Silvia, Terrry Anzur

Power Performance (eBook, PDF)

Multimedia Storytelling for Journalism and Public Relations

• Format: PDF

Produktbeschreibung

This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession. * Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera * Includes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera * Incorporates profiles of leading multimedia journalists and public relations practitioners * Addresses the key ethical issues for the profession * Offers practical advice for putting presentation skills to work * Storytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 296
• Erscheinungstermin: 9. März 2011
• Englisch
• ISBN-13: 9781444340617
• Artikelnr.: 38306259

Autorenporträt

Tony Silvia is Professor of Journalism and Media Studies at the University of South Florida St Petersburg. He has worked as a consumer reporter, news anchor and producer, having been nominated for three Emmy Awards. He is the winner of an Associated Press Award. His publications include Global News: Perspectives on the Information Age (Wiley-Blackwell, 2001). Terry Anzur is a multimedia journalism educator, international media consultant and multimedia talent coach. In addition to her award-winning TV news reporting and anchoring, she is a freelance journalist in radio, print and online media.

Inhaltsangabe

About the Authors. Foreword by Lester Holt
NBC News/MSNBC. Introduction. 1 The Role of the Storyteller. Profile: Brian Williams
NBC News. Resource: IJPC.org
The Image of the Journalist in Popular Culture. 2 Reporting Stories across Media. Profile: Linda Hurtado
WFTS-TV. Profile: Casey Cora
http://oakpark.patch.com. 3 Writing the Story for Print and the Web. Profile: J.R. Raphael
Contributing Editor
PC World. Profile: Eric Deggans
St. Petersburg Times and tampabay.com. 4 Video Storytelling on the Air and on the Web. Profile: Joe Little
KGTV-TV San Diego. Profile: Jessica Yellin
TV Reporter
CNN. 5 Presenting the Story on Camera
on Air
and Online. Profile: Poppy Harlow
CNNMoney.com. Profile: Owen J. Michael
KABC-TV. 6 Practicing Public Relations in a Multimedia World. Profile: James Lee
Lee Strategy Group. Profile: Ann Kellan
Intermedia Marketing & Production
Atlanta. 7 Ethical Journalism in Multicultural Media. Profile: Corey Flintoff
National Public Radio
www.npr.org. Profile: Frenita Buddy
Hope Channel. 8 Putting Your Skills to Work. Profile: Kris Van Cleave
WJLA-TV. Profile: Lila King
Senior Producer
CNN.com. Index.