Political Marketing in the United States (eBook, ePUB)
Redaktion: Lees-Marshment, Jennifer; Cosgrove, Kenneth; Conley, Brian
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Political Marketing in the United States (eBook, ePUB)
Redaktion: Lees-Marshment, Jennifer; Cosgrove, Kenneth; Conley, Brian
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Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government.
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- Produktdetails
- Verlag: Taylor & Francis
- Seitenzahl: 330
- Erscheinungstermin: 28. August 2014
- Englisch
- ISBN-13: 9781136212185
- Artikelnr.: 47893703
- Verlag: Taylor & Francis
- Seitenzahl: 330
- Erscheinungstermin: 28. August 2014
- Englisch
- ISBN-13: 9781136212185
- Artikelnr.: 47893703
Lees-Marshment, Brian Conley and Kenneth Cosgrove. 2. The emergence of
voter targeting: learning to send the right message to the right voters;
Michael John Burton and Tasha Miracle. 3. Database political marketing in
campaigning and government; Lisa Spiller and Jeff Bergner. 4. Boutique
populism: The emergence of the Tea Party movement in the age of digital
politics; André Turcotte and Vincent Raynauld. 5. Primary elections and US
political marketing; Neil Bendle and Mihaela-Alina Nastasoiu. 6. Branding
the Tea Party: political marketing and an American social movement;
William J. Miller. 7. Access Hollywood: celebrity endorsements in American
politics; Alex Marland and Mireille Lalancett. 8. Personal political
branding at state level; Kenneth Cosgrove. 9. Brand management and
relationship marketing in online environments; Darren G. Lilleker and Nigel
Jackson. 10. Relationship marketing in social media practice: perspectives,
limitations and potential; Christine B. Williams and Girish J. "Jeff"
Gulati. 11. Mama Grizzlies: Republican female candidates and the political
marketing dilemma; Robert Busby. 12. The market research, testing and
targeting behind American political advertising; Travis N. Ridout. 13.
Crisis-management, marketing, and money in U.S. campaigns; R. Sam Garrett.
14. Communicating contemporary leadership in government: Barack Obama;
Edward Elder. 15. Does Obama care?: assessing the delivery of health reform
in the United States; Brian Conley. 16. US political marketing trends and
implications; Jennifer Lees-Marshment, Brian Conley and Kenneth Cosgrove.
Lees-Marshment, Brian Conley and Kenneth Cosgrove. 2. The emergence of
voter targeting: learning to send the right message to the right voters;
Michael John Burton and Tasha Miracle. 3. Database political marketing in
campaigning and government; Lisa Spiller and Jeff Bergner. 4. Boutique
populism: The emergence of the Tea Party movement in the age of digital
politics; André Turcotte and Vincent Raynauld. 5. Primary elections and US
political marketing; Neil Bendle and Mihaela-Alina Nastasoiu. 6. Branding
the Tea Party: political marketing and an American social movement;
William J. Miller. 7. Access Hollywood: celebrity endorsements in American
politics; Alex Marland and Mireille Lalancett. 8. Personal political
branding at state level; Kenneth Cosgrove. 9. Brand management and
relationship marketing in online environments; Darren G. Lilleker and Nigel
Jackson. 10. Relationship marketing in social media practice: perspectives,
limitations and potential; Christine B. Williams and Girish J. "Jeff"
Gulati. 11. Mama Grizzlies: Republican female candidates and the political
marketing dilemma; Robert Busby. 12. The market research, testing and
targeting behind American political advertising; Travis N. Ridout. 13.
Crisis-management, marketing, and money in U.S. campaigns; R. Sam Garrett.
14. Communicating contemporary leadership in government: Barack Obama;
Edward Elder. 15. Does Obama care?: assessing the delivery of health reform
in the United States; Brian Conley. 16. US political marketing trends and
implications; Jennifer Lees-Marshment, Brian Conley and Kenneth Cosgrove.