Place Event Marketing in the Asia Pacific Region (eBook, ePUB)

Branding and Promotion in Cities
Redaktion: Cudny, Waldemar

• Format: ePub

Produktbeschreibung

This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 194
• Erscheinungstermin: 19. August 2021
• Englisch
• ISBN-13: 9781000430479
• Artikelnr.: 62144315

Autorenporträt

Waldemar Cudny is an Associate Professor in Faculty of Geographical Sciences at The University of Lodz, Poland. He specialises in urban, tourism geography, and event studies. His publications include such books as City Branding and Promotion: The Strategic Approach and Urban Events, Place Branding and Promotion: Place Event Marketing.

Inhaltsangabe

1. Introduction 2. When Ordinary Life Becomes Extraordinary: The Branding
of Hangzhou, China during the 2016 G20 Summit 3. Branding Shanghai as a
Global City Through China Shanghai International Arts Festival 4. Events
Across ASEAN: Product-Oriented Regeneration and Value-Added Image Promotion
5. Brand Association With a Participant Sporting Event: The Case of the
Okinawa Marathon in Japan 6. The Socio-Economic and Branding Impacts of an
International Sporting Event in Japan: Le Tour de France Saitama Criterium
7. From Religious Festival to Cultural Carnival: Durga Puja and the City
Branding of Kolkata, India 8. Film, Fashion, Events and City Branding of
Mumbai, India 9. "It's Coming Home!": Leveraging Legacies in the City of
Sails 10. Conclusions