Diaz Nesamoney

Personalized Digital Advertising (eBook, ePUB)

How Data and Technology Are Transforming How We Market

• Format: ePub

Produktbeschreibung

This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it!

Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market, pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target every message to every individual.

First, Nesamoney explores the current state of digital advertising, reviewing best practices for maximizing personalization through long-familiar data and targeting technologies. Next, he introduces powerful recent innovations, presenting new best practices for deepening and extending personalization with:

• New data management platforms
• Advanced solutions for offline, mobile, and location data
• Powerful new ad production and serving technologies

Nesamoney then previews emerging disruptive technologies and personalization approaches, from social data to new techniques for anticipating user intent. He concludes by introducing the Digital Advertising Technology Stack: a visual schematic showing how multiple products and technologies come together to radically improve advertising personalization and performance.

Personalized Digital Advertising will be an indispensable resource for wide audiences of CMOs and marketing professionals, brand managers, media and creative directors, creative team members, and all students of digital advertising and marketing.

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Produktdetails

• Verlag: Pearson ITP
• Seitenzahl: 240
• Erscheinungstermin: 31. März 2015
• Englisch
• ISBN-13: 9780134031071
• Artikelnr.: 42565904

Autorenporträt

Diaz Nesamoney is an accomplished technology entrepreneur who founded three successful technology companies. Currently Diaz is Founder, President, and CEO of Jivox, a company that provides a technology platform for personalized advertising. He was previously Cofounder, President, and Chief Operating Officer at Informatica (NASDAQ:INFA), which he took from a startup to a publicly traded company in 1999. Informatica pioneered data integration software as a category and is now the market leader with more than $1 billion in revenue and a $4.5 billion market capitalization. Before founding Jivox, he founded Celequest, raised more than $20 million in venture capital, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. Celequest introduced the market's first business intelligence and analytics appliance, a disruptive innovation that led to its acquisition. Diaz is a board member of the American India Foundation, a leading international development organization charged with the mission of accelerating social and economic change in India. Diaz is also a member of the Board of Trustees at the World Affairs Council. Diaz holds a Masters degree in Computer Science from the Birla Institute of Technology and Science in India and is the holder of six technology patents.