Jenny Li Fowler

Organic Social Media (eBook, ePUB)

How to Build Flourishing Online Communities

• Format: ePub

Produktbeschreibung

Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement.

In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization's broader growth objectives. Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms.

Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. With this book, social media managers will future-proof the online presence of any organization.

Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 232
• Erscheinungstermin: 3. Dezember 2023
• Englisch
• ISBN-13: 9781398612983
• Artikelnr.: 69506782

Autorenporträt

Jenny Li Fowler

Inhaltsangabe

Chapter
01: Strategy versus tactics; Chapter
02: Social media goalsetting; Chapter
03: Who is your audience?; Chapter
04: Choosing the right platforms; Chapter
05: Content discovery; Chapter
06: The posting process; Chapter
07: The content calendar; Chapter
08: What metrics should you be tracking on social media?; Chapter
09: The backup plan; Chapter
10: Tips for thriving as a social media manager;