Jean Frédéric Mognetti

Organic Growth (eBook, PDF)

Cost-Effective Business Expansion from Within

• Format: PDF

Produktbeschreibung

A key concern today for all those involved in business development is how to grow your company not only faster but cheaper (or economically). Organic Growth is a rigorous new concept, grounded in a common sense, two-pronged approach, that is, companies can continue to pursue high-risk, high-reward growth strategies, but they should also be very aware of overlooked or sub-optimized opportunities for growth within their own company. This book is a guide to how to dynamically combine managerial and 'people' skills to unlock a hidden layer of corporate value.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 320
• Erscheinungstermin: 26. November 2002
• Englisch
• ISBN-13: 9780470854501
• Artikelnr.: 37299667

Autorenporträt

Jean-Frédéric Mognetti is Professor of Strategy and MBA Consulting Projects Coordinator, Development Asia, at HEC School of Management in Paris. He runs a successful consulting practice, JFM Management Services, with an international clientele. Professor Mognetti has a special interest in the sales and marketing consequences of strategic decisions and has focused both his academic and consulting interests on this topic. He received his Masters and pre-Doctorate degrees in Law from Université de Paris Panthéon Sorbonne and his MBA from IMD, Switzerland.

Inhaltsangabe

Foreword (Albert George, President, Sodexho Alliance) Introduction PART I -
THE CHALLENGE Three propositions The battlefield Simple concept, deep
managerial consequences Process perspective Customer perspective PART II -
CREATING THE TECHNICAL CONDITIONS A way to handle strategic issues Keeping
track of business reality Your role in the customer's mind The Relationship
with the customer - a structural tempo The 3C's PART III - RECOGNIZE,
UNCOVER, PRIORITIZE Cross-fertilization Think small, win big Developing new
competitive horizons - business development The essence of growth PART IV -
CREATING THE MANAGERIAL CONDITIONS TO SUPPORT ORGANIC GROWTH Are you ready
to embark on this challenge? The triple benefits of the field challenge The
prerequisites of the approach Three suggestions to embarking on this new
set of tasks Ready to operate - Executive Committee Member in the Field The
CROP - lessons of field involvement Afterword: Killing your ambassador
Index