Marc van Eck, Ellen Leenhouts

One Page Business Strategy, The (eBook, ePUB)

Streamline Your Business Plan in Four Simple Steps

• Format: ePub

Produktbeschreibung

Imagine if you could fit your business strategy on a single sheet of paper?

Imagine having your plans, action points and progress report all in one place?

Imagine how easy it would be to share your plans with other people?

Now you can, with this innovative 4-step strategic planning tool, known as OGSM. It will help you streamline your thinking as well as your writing and develop a one-page plan that gets you results fast.

With an accompanying app!

"A must-read for anyone who wants to make a strategic plan that definitely delivers results."

Conny Braams, Senior VP Operations, Unilever Food Solutions

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 168
• Erscheinungstermin: 18. April 2014
• Englisch
• ISBN-13: 9781292009650
• Artikelnr.: 41004392

Autorenporträt

Marc van Eck and Ellen Leenhouts are partners at Business Openers, a strategic marketing consultancy based in the Netherlands. Both have multiple years' experience of working for Procter & Gamble. Within P&G the OGSM method is widely used. As a consultant Marc has helped many organizations in The Netherlands and internationally using this simple and effective tool. Marc also writes about Brand Positioning and Internal Branding. All his books are bestsellers in the Netherlands.

Inhaltsangabe

Part 1: Laying the Foundations
1. What is OGSM?
2. Where did it come from?
3. What do you need to succeed?
4. How do you prepare your plan?
5. The DNA of strategic thinking: What-by-How
 
Part 2: Building Your One Page Business Plan
6. 'O' for Objective
7. 'G' for Goals
8. 'S' for Strategies
9. 'M' for Measures
 
Part 3: Sharing Success and Reviewing Progress
10. Cascading the plan within your organisation
11. Monitoring your plan
 
Conclusion