Nicolas P. Maffei

Norman Bel Geddes (eBook, PDF)

American Design Visionary

• Format: PDF

Produktbeschreibung

Norman Bel Geddes has long been considered the 'founder' of American industrial design. During his long career he worked on everything from theatre design, world fairs and cars to houses and product and packaging design.

Nicolas P. Maffei's magisterial biography draws on original material from the archive at the Harry Ransom Center, University of Texas at Austin, and places Bel Geddes' work within the fast-changing cultural and intellectual contexts of his time. Maffei shows how Bel Geddes' futuristic but pragmatic style - his notion of 'practical vision' - was central to his work, and highly influential on the professional practice of American industrial design in general.

Produktdetails

• Verlag: Bloomsbury UK
• Seitenzahl: 256
• Erscheinungstermin: 22. Februar 2018
• Englisch
• ISBN-13: 9781474284578
• Artikelnr.: 50916963

Autorenporträt

Nicolas P. Maffei is Senior Lecturer on the Graphics courses at Norwich University of the Arts, UK.

Inhaltsangabe

Introduction 1. Becoming a Practical Visionary: Geddes's Youth and Early Career
Portraiture and Advertising Illustration
Christian Science and Fordism
InWhich Magazine 2. Transforming Audiences: Stage Design to Industrial Design
Geddes's Knowledge of Theosophy, Psychology, and Advertising
Theater Number 6: Merging the Audience and Actors
Geddes's Stage Design Course, 1922
1928
Franklin Simon Window Displays, 1927
1930
J. Walter Thompson Assembly Hall, 1929
From Stage Design to Architecture: Plans for the Chicago World's Fair, 1933
The Therapeutics of Color in Interior Design, c. 1930
Design Proposal for the Kharkov Theater, Ukraine, 1931
Architecture as a Lively Art 3. Horizons: Publicizing the Visionary Designer
Promoting the Artist in Industry
The Aerial Restaurant, Air Liner Number 4, and the Standard Gas Equipment Stove
Horizons and Towards a New Architecture
Influences of Technocracy and Scientific Management
Horizons' Press Reception
Technological Forecasting in Horizons 4. A Machine
Age Architecturalist: Planning the Factory, Service Station, and the Mass
Produced Home
Toledo Scale Factory
The House of Tomorrow, 1931
A Modern, Mass
Produced Service Station: Socony
Vacuum, 1934
Hopes for the Factory
built House: 1939
1945
Geddes Seeks an Architectural License 5. Streamlining: From Imagined Ideal to Commercial Reality
Graham
Paige Motor Cars, c. 1928
1933
Horizons and Ideal Streamlining: Car Number 8 and Pan American Airways
Critics of Streamlining
Chrysler Job: Publicizing and Designing the Ideal Car, 1934
Geddes Designs for Chrysler
Ideal Streamlining and the Rear
Engine Debate
Publicizing Streamlined Design
Cleanlining and Novel Uses of Streamlining, c. 1932
1950 6. Consumer Research: Imagining the Ideal Consumer, Developing a Popular, Modern Aesthetic
Early Consumer Surveys: Philco and Abeyton Realty
'Tomorrow's Consumer,' 1943
Designing for the Postwar Consumer: Shell Oil, Radio Corporation of America, and Rittenhouse Chimes 7. The Production and Consumption of Model Worlds: Futurama and 'War Maneuver Models' Exhibition, 1937
1944
Miniature Games: The Origins of Geddes's Modelling and Futurology.
Shell Oil 'City of Tomorrow' Advertisement, 1937
The General Motors Futurama Exhibit, New York World's Fair 1939
1940
Futurama
Planning and Research: Creating a Theatrical Simulation
Constructing the Future: The Publicity and the Press
Futurama as an Advertisement
War Models in Life Magazine, 1942, and at The Museum of Modern Art, New York, 1944
Conclusion References Index