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A new edition of the essential guide to nonprofit management This intensely practical, comprehensive guidebook is for both leaders new to the nonprofit sector looking for a quick primer on all the issues that matter, as well as established veterans looking to understand how all the pieces fit together. Showcasing practical tips and takeaways, this how-to manual and resource guide provides easy to implement solutions for organizations seeking to expand impact and meet mission. Seasoned veterans including Van Jones, Fair Trade founder Paul Rice, Lynne Twist, Kay Sprinkel Grace, Joan Garry, and…mehr
A new edition of the essential guide to nonprofit management This intensely practical, comprehensive guidebook is for both leaders new to the nonprofit sector looking for a quick primer on all the issues that matter, as well as established veterans looking to understand how all the pieces fit together. Showcasing practical tips and takeaways, this how-to manual and resource guide provides easy to implement solutions for organizations seeking to expand impact and meet mission. Seasoned veterans including Van Jones, Fair Trade founder Paul Rice, Lynne Twist, Kay Sprinkel Grace, Joan Garry, and more share knowledge and useful insights on all aspects of nonprofit management, including: * Fundraising from individuals, companies, and foundations * Online fundraising, social networking, and effective use of technology * Marketing, public relations, and events * Board and volunteer engagement * Human resources and career planning * Lobbying and advocacy * Legal and financial management * Leadership and strategic planning This is essential reading for anyone in the nonprofit sector looking for the latest information in the field.
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DARIAN RODRIGUEZ HEYMAN is an accomplished social entrepreneur, fundraiser, and speaker. He is former Executive Director of Craigslist Foundation and author of two bestselling books: this one and Nonprofit Fundraising 101. Heyman currently serves as the part-time Executive Director of Numi Foundation and Editor-in-Chief of Blue Avocado. LAILA BRENNER is a writer and veteran fundraiser who has raised millions of dollars for organizations including Habitat for Humanity, The Trust for Public Land, and Code for America. She has worked to promote causes including education and literacy, access to technology, and environmental conservation. She is co-author of Nonprofit Fundraising 101 and a mother of two.
Inhaltsangabe
Introduction xvii Van Jones, CNN's "The Van Jones Show" and Dream Corps
Foreword xxv Ami Dar, Idealist.org/Action Without Borders
About the Book xxix Darian Rodriguez Heyman and Laila Brenner
Acknowledgments xxxv Darian Rodriguez Heyman and Laila Brenner
Part One The Big Picture - What the Field is All About and Where You Fit in 1 Darian Rodriguez Heyman and Laila Brenner
Chapter 1 Nonprofits in the United States 5 Robert Glavin, Glavin Jacobson, Inc. and University of San Francisco, and Marco Tavanti, University of San Francisco. Updated for second edition by Marco Tavanti, University of San Francisco
Chapter 2 Taking Charge of Your Nonprofit Sector Career 27 Shelly Cryer, Consultant, and Kimberly Hendler, Reach for Change
Chapter 3 Building Strong Social Movements 45 Paul Rice, Fair Trade USA
Part Two Managing Organizations and People 55 Darian Rodriguez Heyman and Laila Brenner
Chapter 4 Thriving as an Executive Director 59 Joan Garry, Joan Garry Consulting
Chapter 5 Strategic Planning: Turning a Dream into Reality 75 Jeanne Bell, Nonprofit Quarterly. Updated for second edition by Steve Zimmerman, Spectrum Nonprofit Services
Chapter 6 Nonprofit Partnerships: Collaboration, Alliances, and Strategic Restructuring 89 David La Piana and Bob Harrington, La Piana Consulting
Chapter 14 The Nonprofit Guide to Web Design 243 George Weiner and Rachel Clemens, WholeWhale.com
Chapter 15 Measurement, Evaluation, and Learning Plans 261 Lovely A. Dhillon, Jodevi
Chapter 16 Constituent Relationship Management 275 Kevin Bromer and Lori Freeman, Salesforce.org
Part Five Fundraising 289 Darian Rodriguez Heyman and Laila Brenner
Chapter 17 Fundraising: Knowing When to Do What 293 Andrea McManus, ViTreo Group
Chapter 18 Individual Donor and Major Gift Strategies: The 80% Solution to Fundraising 309 Kay Sprinkel Grace, Transforming Philanthropy, LLC
Chapter 19 How to Seek a Grant 325 Tori O'Neal-McElrath, Demos. Updated for second edition by Darian Rodriguez Heyman
Chapter 20 Online Fundraising 343 Katya Andresen, Network for Good, and Rebecca Ruby Higman, Soyring Consulting. Updated for second edition by Kishshana Palmer, Kishshana and Co., and Taylor Shanklin, Hacks for Good
Chapter 21 Online Peer-to-Peer Fundraising 361 Nicci Noble, Noble Services LLC, and Sean Sullivan, Nonprofit Consultant. Updated for second edition by Nicci Noble
Chapter 22 Cause Marketing 101: Moving Beyond Corporate Sponsorships to Strategic Partnerships 377 Mollye Rhea, For Momentum
Chapter 23 Social Enterprise 101: An Overview of Earned I
Introduction xvii Van Jones, CNN's "The Van Jones Show" and Dream Corps
Foreword xxv Ami Dar, Idealist.org/Action Without Borders
About the Book xxix Darian Rodriguez Heyman and Laila Brenner
Acknowledgments xxxv Darian Rodriguez Heyman and Laila Brenner
Part One The Big Picture - What the Field is All About and Where You Fit in 1 Darian Rodriguez Heyman and Laila Brenner
Chapter 1 Nonprofits in the United States 5 Robert Glavin, Glavin Jacobson, Inc. and University of San Francisco, and Marco Tavanti, University of San Francisco. Updated for second edition by Marco Tavanti, University of San Francisco
Chapter 2 Taking Charge of Your Nonprofit Sector Career 27 Shelly Cryer, Consultant, and Kimberly Hendler, Reach for Change
Chapter 3 Building Strong Social Movements 45 Paul Rice, Fair Trade USA
Part Two Managing Organizations and People 55 Darian Rodriguez Heyman and Laila Brenner
Chapter 4 Thriving as an Executive Director 59 Joan Garry, Joan Garry Consulting
Chapter 5 Strategic Planning: Turning a Dream into Reality 75 Jeanne Bell, Nonprofit Quarterly. Updated for second edition by Steve Zimmerman, Spectrum Nonprofit Services
Chapter 6 Nonprofit Partnerships: Collaboration, Alliances, and Strategic Restructuring 89 David La Piana and Bob Harrington, La Piana Consulting
Chapter 14 The Nonprofit Guide to Web Design 243 George Weiner and Rachel Clemens, WholeWhale.com
Chapter 15 Measurement, Evaluation, and Learning Plans 261 Lovely A. Dhillon, Jodevi
Chapter 16 Constituent Relationship Management 275 Kevin Bromer and Lori Freeman, Salesforce.org
Part Five Fundraising 289 Darian Rodriguez Heyman and Laila Brenner
Chapter 17 Fundraising: Knowing When to Do What 293 Andrea McManus, ViTreo Group
Chapter 18 Individual Donor and Major Gift Strategies: The 80% Solution to Fundraising 309 Kay Sprinkel Grace, Transforming Philanthropy, LLC
Chapter 19 How to Seek a Grant 325 Tori O'Neal-McElrath, Demos. Updated for second edition by Darian Rodriguez Heyman
Chapter 20 Online Fundraising 343 Katya Andresen, Network for Good, and Rebecca Ruby Higman, Soyring Consulting. Updated for second edition by Kishshana Palmer, Kishshana and Co., and Taylor Shanklin, Hacks for Good
Chapter 21 Online Peer-to-Peer Fundraising 361 Nicci Noble, Noble Services LLC, and Sean Sullivan, Nonprofit Consultant. Updated for second edition by Nicci Noble
Chapter 22 Cause Marketing 101: Moving Beyond Corporate Sponsorships to Strategic Partnerships 377 Mollye Rhea, For Momentum
Chapter 23 Social Enterprise 101: An Overview of Earned I
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