Dan S. Kennedy

No B.S. Price Strategy (eBook, ePUB)

The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity

• Format: ePub

Produktbeschreibung

What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach, using price to their extreme advantage and allowing them to be as profitable as possible. Liberating small business owners from all fear and timidity toward pricing, Kennedy and Marrs teach small business owners uncover how to avoid the 9 ultimate price and fee failures including excess concern about competitors' lower prices, attracting customers who buy by price, and not offering premium pricing options. They also reveal how to discount without damage, the secret to price elasticity, how to break free from the price-product link, and, most importantly, how to set prices for the greatest profits.

Kennedy and Marrs disclose little-known revelations about the power of pricing including:

• The 9 ultimate price and fee failures
• The trick behind discounting without devaluing
• The 5 price-related propositions to be concerned with
• The million-dollar secret behind FREE
• How to win price wars with competitors
• Includes access to price strategy support tools at www.simplepricingsystem.com
• Covers pricing strategies specific to recessions

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Produktdetails

• Verlag: Entrepreneur Press
• Seitenzahl: 242
• Erscheinungstermin: 2. Mai 2011
• Englisch
• ISBN-13: 9781613080245
• Artikelnr.: 38333579

Autorenporträt

Dan S. Kennedy is a strategic advisor, consultant, business coach, and editor of six business newsletters. He directly influences more than one million business owners annually and has a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.

Inhaltsangabe

INTRODUCTION
About the Authors
About the Guest Contributors
CH 1: Price And Fee Failures by Dan Kennedy
CH2: Discounting Without Damage by Jason Marrs
CH3: If And When You Discount, Get Quid Pro Quo by Dan Kennedy
CH 4: The Nasty Cancer of FREE by Dan Kennedy
CH 5: How to Compete with Free by Jason Marrs
CH 6: When FREE Is A Business, Not Just A Price Strategy by Darin Spindler CH 7: Antidotes to Commodity Thinking by Jason Marrs
CH 8: The Power of Preeminence As Price Strategy by Dr. Barry Lycka
CH 9: B2B Price Wars & The Way of the Warriors Who Win by Dan Kennedy
CH 10: Breaking Free of The Price-Product Link by Dan Kennedy
CH 11: The Power of Pre-Determination by Dan Kennedy
CH 12: The Secret to Price Elasticity by Dean Killingbeck
CH 13: The Making of Propositions by Dan Kennedy
CH 14: The Place Strategy That Easily And Automatically Allows Premium Prices by Dan Kennedy
CHAPTER 15: How The 'Company You Keep' Can Impact Price by Dan Kennedy
CH 16: The Deadly Trap of Bad Economics by Dan Kennedy
CH 17: How Do You Set Your Prices? by Jason Marrs
CH 18: Why Not Charge People To Buy From You? by Dan Kennedy
CH 19: When Is Abusive Pricing Smart? by Dan Kennedy
CH 20: Beware of Staff Sabotage of Price Strategy by Jason Marrs
CH 21: A Jury of Four But Only One Decides Fate by Dan Kennedy
CH 22: Price in Recessions by Dan Kennedy
SAMPLES of Jason Marrs' advertising, marketing and price strategy support tools
RESOURCES