Donald F. Kuratko, Jeffrey S. Hornsby

New Venture Management (eBook, PDF)

The Entrepreneur's Roadmap for Development, Management, and Growth

• Format: PDF

Produktbeschreibung

The third edition of this practical textbook provides an introduction to the world of new and emerging ventures, including such diverse activities as planning, marketing, financing, and growth. Presented in an easy-to-understand style, this textbook guides readers through the entire new venture management process.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 374
• Erscheinungstermin: 28. Dezember 2020
• Englisch
• ISBN-13: 9781000326734
• Artikelnr.: 60682552

Autorenporträt

Donald F. Kuratko is the Jack M. Gill Distinguished Chair of Entrepreneurship, Professor of Entrepreneurship, and Executive and Academic Director of the Johnson Center for Entrepreneurship & Innovation at the Kelley School of Business at Indiana University. He has authored over 200 articles and 30 books, including one of the leading entrepreneurship books in the world.

Jeffrey S. Hornsby is Executive Director of the Regnier Institute for Entrepreneurship and Innovation and Chair of the Department of Global Entrepreneurship and Innovation at the Bloch School of Management at the University of Missouri in Kansas City. He has authored or coauthored over 140 articles and five books on entrepreneurship, innovation, and human resource management topics.

Inhaltsangabe

Part 1: New Venture Opportunities 1. New Ventures: The Quite Giant 2.
Ideation: The Concept 3. Venture Choices: The Pathways Part 2: New Venture
Development 4. Marketing: The Customer 5. Legal Considerations: The
Parameters 6. Strategic Pricing: The Hook Part 3: New Venture Finances 7.
Startup Capital: The Injection 8. Financial Statements: The Scorecard 9.
Financial Analysis: The Gauges Part 4: New Venture Growth 10. HR and the
Development of Teams: The People 11. Successful Business Plans: The Compass
12. Scaling Ventures: The Future