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More Gross Profit is the only book of it's kind that addresses price head on. It is designed specifically for sales professionals who are selling similar products sold by their competitors with price being one of the key issues. These principles were uncovered the old fashioned way: Hard work. Personal interviews with 507 professional buyers and 3,759 company owners were conducted to uncover the REASONS WHY they bought from certain sales people, or what they did to get a sales person to lower their prices.
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