Modern Marketing Architecture. The Official FAPI Marketing Framework(TM) Guidebook (2023 Edition) (eBook, ePUB) - Giovannoni, Emiliano
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It may sound like a cliché to say that marketing is a rapidly-changing and evolving discipline. However, changes in technology, consumer attitudes, and the regulatory environment of the last ten years have had profound implications on the industry; and to say that marketing has been revolutionized is no understatement. The FAPI Marketing Framework(TM) is a sequential marketing planning and management methodology designed to guide leadership teams through the process of building and organizing high-performing marketing functions in companies of all sizes. Learn how to manage your marketing…mehr

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Produktbeschreibung
It may sound like a cliché to say that marketing is a rapidly-changing and evolving discipline. However, changes in technology, consumer attitudes, and the regulatory environment of the last ten years have had profound implications on the industry; and to say that marketing has been revolutionized is no understatement. The FAPI Marketing Framework(TM) is a sequential marketing planning and management methodology designed to guide leadership teams through the process of building and organizing high-performing marketing functions in companies of all sizes. Learn how to manage your marketing operation using the FAPI Marketing Framework(TM), with over thirty diagrams, real-life cases, and examples-starting from Framing your strategic marketing to creating your marketing Architecture, controlling marketing Production, and acting on Marketing Insights.

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