Mark Deuze

Media Work (eBook, ePUB)

• Format: ePub

Produktbeschreibung

The media are home to an eclectic bunch of people. This book is about who they are, what they do, and what their work means to them. Based on interviews with media professionals in the United States, New Zealand, South Africa, and The Netherlands, and drawing from both scholarly and professional literatures in a wide variety of disciplines, it offers an account of what it is like to work in the media today. Media professionals face tough choices. Boundaries are drawn and erased: between commerce and creativity, between individualism and teamwork, between security and independence. Digital media supercharge these dilemmas, as industries merge and media converge, as audiences become co-creators of content online. The media industries are the pioneers of the digital age. This book is a critical primer on how media workers manage to survive, and is essential reading for anyone considering a career in the media, or who wishes to understand how the media are made.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 296
• Erscheinungstermin: 8. Mai 2013
• Englisch
• ISBN-13: 9780745658117
• Artikelnr.: 38396994

Autorenporträt

Mark Deuze is Assistant Professor of Telecommunications at Indiana University.

Inhaltsangabe

Contents
Media Work: An Introduction
1. Liquid Life, Work, and Media
2. Creative Industries, Convergence Culture, and Media Work
3. Media Professions in a Digital Age
4. Advertising, Public Relations and Marketing Communications
5. Journalism
6. Film and Television Production
7. Game Design and Development
Conclusion: Liquid Media Work
Bibliography
Endnotes