Tony Wilson

Media Consumption in Malaysia (eBook, ePUB)

A Hermeneutics of Human Behaviour

• Format: ePub

Produktbeschreibung

This book focuses upon fundamental axioms in audience and consumer, media and marketing studies in the context of Malaysia, a multi-cultural nation with its diversity in culture which proves an intricate culture nuance for the understanding of consumption. It analyses Chinese, Indian, Indigenous, and Malay Malaysian citizen-consumers immersed in their participatory or promotional media. Setting mall and media visiting side by side as metaphor and mirror of each other enables a behavioural analysis, shaped by the philosophical psychology of understanding of Heidegger's hermeneutics.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 218
• Erscheinungstermin: 9. Januar 2015
• Englisch
• ISBN-13: 9781317589020
• Artikelnr.: 42122419

Autorenporträt

Tony Wilson has taught audience and consumer research at postgraduate and undergraduate levels in Malaysian private and public universities, and is currently affiliated to the Research Office, Sunway University, Jeffrey Cheah Educational Foundation, Malaysia. He holds a PhD from Glasgow University, UK and this book is his sixth monograph on hermeneutics, practices and Malaysian media users.

Inhaltsangabe

Introduction: Why Our (Re)Turn to Hermeneutics? Understanding as Ubiquitous
Practice Part I Global Theory: the Practices Perspective on People 1.
Audiences Entering Mall and Media: Visitors Projecting Everyday Practices
2. Participatory Practices in Promotional Places: Consumers from Heidegger
to Henry Jenkins 3. Video Blogging and Branding on YouTube: Interpreting
Ready-to-Hand Understanding Part II A Practices Perspective on Malaysian
Consumers 4. Consumers Constructing Marketing Meaning: Generic Practices in
Participatory Online Media 5. Consuming Sites: Malaysians Visiting Social
Media: Ready-to-Hand Repertoires Presented as Practices 6. Visitors
Engaging in Mall Practices: Minimally Monitored Managing Meaning
Conclusion: Phenomenology's Practices Theory: New Hermeneutics/ Old
Heidegger?