16,99 €
inkl. MwSt.
Sofort per Download lieferbar
0 °P sammeln
Andere Kunden interessierten sich auch für
![Social Media Marketing: The Importance of Web 2.0 and its Influence on the US Presidential Elections 2012 (eBook, PDF)]( "Social Media Marketing: The Importance of Web 2.0 and its Influence on the US Presidential Elections 2012 (eBook, PDF)")
Social Media Marketing: The Importance of Web 2.0 and its Influence on the US Presidential Elections 2012 (eBook, PDF)13,99 €![Critical comparison and examination of the language used by George W. Bush and Urban II to declare the "e;war on terror"e; and the first crusade (eBook, PDF)]( "Critical comparison and examination of the language used by George W. Bush and Urban II to declare the "e;war on terror"e; and the first crusade (eBook, PDF)")
Critical comparison and examination of the language used by George W. Bush and Urban II to declare the "e;war on terror"e; and the first crusade (eBook, PDF)13,99 €![Can the wall pay out? Selected research results on the theory and practise of newspaper paywalls (eBook, PDF)]( "Can the wall pay out? Selected research results on the theory and practise of newspaper paywalls (eBook, PDF)")
Can the wall pay out? Selected research results on the theory and practise of newspaper paywalls (eBook, PDF)13,99 €![The influence of social media on relationship marketing (eBook, PDF)]( "The influence of social media on relationship marketing (eBook, PDF)")
The influence of social media on relationship marketing (eBook, PDF)15,99 €![Twittering the #ArabSpring? (eBook, PDF)]( "Twittering the #ArabSpring? (eBook, PDF)")
Twittering the #ArabSpring? (eBook, PDF)34,99 €![Emoticons as a new means of communication in Italy and Germany (eBook, PDF)]( "Emoticons as a new means of communication in Italy and Germany (eBook, PDF)")
Emoticons as a new means of communication in Italy and Germany (eBook, PDF)13,99 €![Consumer Behaviour Theory In Internet Marketing (eBook, PDF)]( "Consumer Behaviour Theory In Internet Marketing (eBook, PDF)")
Consumer Behaviour Theory In Internet Marketing (eBook, PDF)5,99 €
![Critical comparison and examination of the language used by George W. Bush and Urban II to declare the "e;war on terror"e; and the first crusade (eBook, PDF)](https://bilder.buecher.de/produkte/37/37552/37552379n.jpg "Critical comparison and examination of the language used by George W. Bush and Urban II to declare the "e;war on terror"e; and the first crusade (eBook, PDF)")
Project Report from the year 2014 in the subject Communications - Multimedia, Internet, New Technologies, , language: English, abstract: Thanks to the advances in telecommunications and mobile computing, smartphones have emerged as a vital tool for enhanced communication, connectivity and productivity. With the increased penetration of smartphones and mobile applications, Over-The-Top (OTT) mobile messaging applications now constitute a significant threat to mobile network operators’ SMS-messaging revenues. The literature available today shows that OTT applications like WhatsApp, Viber, Facebook Chat, Skype, etc will cost $54 billion lost in revenue to mobile network operators. As a result, it becomes critical for mobile network operators to put in place effective strategies that will slow the impact of OTT apps. This research investigates the pro-active measures that mobile operators have taken in developing countries to address this challenge and also measures the effectiveness of these measures in their respective markets. Data was collected through questionnaires from over 400 pre-paid subscribers in Accra. The findings of the research show that OTT apps are changing the behaviour of smartphone users regarding text messaging. The research revealed that more than half smartphone users send less than 5 SMS messages a day. However, with the introduction of “bundles” by mobile operators in Ghana as a strategy to generate a sustainable average revenue per user seems to be working. Majority of subscribers perceive data bundle as a cheaper and better option than Pay-As-You- Go. However, the introduction of SMS bundle seems not to be an efficient strategy against OTT apps since they are limited to on-net communications only.