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A detailed book which combines coverage of fashion, function and fit on the design and development of functional garments for sportswear with particular focus on garment manufacturing. It discusses fundamental terms, definitions, materials, concepts, factors and techniques related to developing sportswear products with examples and case studies. The book goes on to explore the sportswear market, trends, consumer perceptions, and celebrity endorsements in brand promotion. It also discusses popular fibers and fabrics, including woven, knits, and composite fabrics used for sportswear.

Produktbeschreibung
A detailed book which combines coverage of fashion, function and fit on the design and development of functional garments for sportswear with particular focus on garment manufacturing. It discusses fundamental terms, definitions, materials, concepts, factors and techniques related to developing sportswear products with examples and case studies. The book goes on to explore the sportswear market, trends, consumer perceptions, and celebrity endorsements in brand promotion. It also discusses popular fibers and fabrics, including woven, knits, and composite fabrics used for sportswear.


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Autorenporträt
Steven George Hayes is principal lecturer for technology in the Department of Apparel at the Hollings Faculty, Manchester Metropolitan University, where he is responsible for the management and development of their technology provision for all aspects of learning and teaching, research and enterprise. In 1997 he took up the post of senior lecturer (manufacturing technology) within the Department of Clothing Design and Technology at Manchester Metropolitan University. As principal lecturer for technology since 2008 he has been responsible for the management and development of technology provision for all aspects of learning and teaching, research and enterprise. Praburaj Venkatraman is a textile technologist and a chartered member of the Textile Institute, a senior member at AATCC (American Association for Textile Colorists and Chemists) and a professional member of ITAA (International Textile Apparel Association) US. He earned a BTech (Textile Technology) from KCT (Kumaraguru College of Technology), Coimbatore, India, an MSc in Technical Textiles (2001) and his PhD in Medical Textiles (2005) both from the University of Bolton. Venkatraman has been a senior lecturer in textile technology at the Department of Apparel, Manchester Metropolitan University (MMU), UK, since 2010 and he has led the BSc (Hons) fashion materials and technology program since 2012.