Martial Pasquier, Jean-Patrick Villeneuve

Marketing Management and Communications in the Public Sector (eBook, PDF)

• Format: PDF

Produktbeschreibung

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.

With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study.

This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.

The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 274
• Erscheinungstermin: 18. August 2017
• Englisch
• ISBN-13: 9781317222613
• Artikelnr.: 49042164

Autorenporträt

Martial Pasquier is Vice-Rector of the University of Lausanne, Switzerland, and Professor of Public Management at the Swiss Graduate School of Public Administration (IDHEAP).

Jean-Patrick Villeneuve is Professor of Public Communication and Vice-Dean of the Faculty of Communication Sciences at the Università della Svizzera Italiana, Switzerland, and Adjunct Professor at Canada's École Nationale d'Administration Publique (ENAP).

Inhaltsangabe

List of figures
List of tables
List of boxes
Part I
1. Public management and marketing
2. Marketing and public marketing
Part II
3. Basic marketing concepts
4. Marketing information research
5. Marketing strategy
6. Marketing instruments
Part III
7. Public communications - an introduction
8. Communications models and strategies
9. Communications instruments
10. Communication control
11. Crisis communication
Appendix: a case study
Index