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Marketing in the New Media (eBook, ePUB) - Berkley, Holly
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Marketing in the New Media shows business owners and marketing professionals how to combine traditional advertising with Internet and mobile marketing to deliver an effective marketing message anytime, anywhere! Companies today can no longer ignore elements of new media in their marketing campaigns. Combining new media is absolutely essential to "close the sale" and get the consumer to take action in a measurable way. Many small-business owners and marketing professionals are entering into new, unfamiliar territory, and the thought of stepping out of their comfort zones and diving into the…mehr

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Produktbeschreibung
Marketing in the New Media shows business owners and marketing professionals how to combine traditional advertising with Internet and mobile marketing to deliver an effective marketing message anytime, anywhere! Companies today can no longer ignore elements of new media in their marketing campaigns. Combining new media is absolutely essential to "close the sale" and get the consumer to take action in a measurable way. Many small-business owners and marketing professionals are entering into new, unfamiliar territory, and the thought of stepping out of their comfort zones and diving into the fast-moving world of new media marketing is intimidating. This book explains marketing with the new media in easy-to-understand terms. This new second edition includes more information on social networking. The book also outlines the elements of successful website design and how to analyze web traffic reports and online customer behaviors on a deeper level, so readers can make informed decisions about how their campaigns are performing and how customers are responding.

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Autorenporträt
Self-Counsel Press is the premier source for self-help law books and books for small business. All of our legal titles are written by lawyers who practise in the field they are writing about. Our business books are written by experts on the topic. People who have "been there, done that" in the businesses they write about, and know how to clearly and simply describe what they have learned. We are proud to have been the pioneer publisher of self-help law titles in North America when we launched our first Divorce Guide in 1971.