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Marketing Health Care Into the Twenty-First Century (eBook, PDF) - Vitberg, Alan K
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Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trendslegislative, economic, organization, clinical, and operationalfrom a strategic marketing perspective. Author Alan K. Vitberg, a respected consultant in health care marketing, takes an unabashedly strong, direct, and aggressive perspective on these trends, maintaining that a state of war exists in the health care industry; a war that will only increase in fervor and intensity as organizations fight for survival and their share of hundreds of billions of dollars spent in America on health care.

Produktbeschreibung
Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trendslegislative, economic, organization, clinical, and operationalfrom a strategic marketing perspective. Author Alan K. Vitberg, a respected consultant in health care marketing, takes an unabashedly strong, direct, and aggressive perspective on these trends, maintaining that a state of war exists in the health care industry; a war that will only increase in fervor and intensity as organizations fight for survival and their share of hundreds of billions of dollars spent in America on health care.

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