José Marcos Carvalho de Mesquita, Erik Kostelijk

Marketing Analytics (eBook, ePUB)

Statistical Tools for Marketing and Consumer Behavior Using SPSS

• Format: ePub

Produktbeschreibung

Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 210
• Erscheinungstermin: 1. November 2021
• Englisch
• ISBN-13: 9781000481747
• Artikelnr.: 62733798

Autorenporträt

José Marcos Carvalho de Mesquita is Professor of Marketing at FUMEC University, Brazil, and visiting researcher at University of Connecticut, USA.

Erik Kostelijk is Associate Professor of Marketing at the Amsterdam School of International Business of the University of Applied Sciences in Amsterdam, the Netherlands.

Inhaltsangabe

1. Creating and examining databases in SPSS 2. Introduction to exploratory
data analysis 3. Analysis of variance 4. Regression analysis 5. Time series
analysis 6. Discriminant analysis 7. Cluster analysis 8. Exploratory factor
analysis (EFA) 9. Confirmatory factor analysis (CFA) 10. Structural
equation modelling (SEM)