Linda J. Popky

Marketing Above the Noise (eBook, ePUB)

Achieve Strategic Advantage with Marketing That Matters

• Format: ePub

Produktbeschreibung

Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage, an approach to help cut through the clutter, stand out, and effectively build business.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 224
• Erscheinungstermin: 3. November 2016
• Englisch
• ISBN-13: 9781351861410
• Artikelnr.: 47134786

Autorenporträt

Linda J. Popky

Inhaltsangabe

Foreword
Introduction
Part I The Marketing Landscape
Part II Competing for Attention
Part III Striking the Right Chord
PART IV Above the Noise
Acknowledgments
Notes
References
Index
About the Author