Managing Strategy (eBook, ePUB)

Your guide to getting it right

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Managing Strategy provides a series of checklists designed to help managers get to grips with analysing their organisations and developing and implementing strategic plans and options.It covers a range of topics, including: Understanding organisational culture Performing SWOT and PEST analyses Researching new markets Corporate mission and values Setting objectives Performance measurement and balanced scorecard Strategic optionsThe combination of action-oriented checklists and handy pen-portrait profiles of key thinkers, including Charles Handy, Henry Mintzberg and Michael Porter, will help you...

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