Nigel Piercy, Martin Evans

Managing Marketing Information (RLE Marketing) (eBook, PDF)

• Format: PDF

Produktbeschreibung

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 242
• Erscheinungstermin: 15. September 2014
• Englisch
• ISBN-13: 9781317645351
• Artikelnr.: 41506306

Autorenporträt

Multivolume collection by leading authors in the field

Inhaltsangabe

Part 1: Introduction: Decision, Information and Systems 1. Marketing
Decisions and Marketing Information 2. The Marketing Information System
Part 2: Elements of the Marketing Information System 3. Marketing
Productivity Analysis 4. Marketing Intelligence 5. Marketing Research 6.
Market and Marketing Models Part 3: Managing Marketing Information 7.
Developing Marketing Information Systems 8. Organisation for Marketing
Information 9. Evaluating the Marketing Information Function.