William H. A. Johnson

Managing Global Strategy (eBook, ePUB)

Developing an Effective Strategy in International Business

• Format: ePub

Produktbeschreibung

This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 186
• Erscheinungstermin: 21. Oktober 2020
• Englisch
• ISBN-13: 9781000201475
• Artikelnr.: 60032124

Autorenporträt

William H. A. Johnson is Associate Professor of Management at Pennsylvania State University Behrend, Erie, United States. His research and teaching are at the nexus of innovation, strategy and international management.

Inhaltsangabe

Part 1: Setting the Context 1. Introduction to Strategy in a Global Context
2. Techniques for analyzing the External Environment 3. Techniques for
analyzing the Internal Environment Part 2: Creating the Strategy 4.
Strategic Formulation 5. Developing a Global Strategy Part 3:
Implementation Issues for the Global Strategy 6. The Important Aspect of
Culture 7. Cross-Cultural Communication 8. Managing Structure 9.
Leadership, Motivation and Cross-Cultural Negotiation in the Global Context
10. Managing People in the Global Context 11. Managing Foreign Market Entry
12. Managing Alliances and Acquisitions