Metin Kozak, Seyhmus Baloglu

Managing and Marketing Tourist Destinations (eBook, PDF)

Strategies to Gain a Competitive Edge

• Format: PDF

Produktbeschreibung

Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 262
• Erscheinungstermin: 1. November 2010
• Englisch
• ISBN-13: 9781136904752
• Artikelnr.: 43820547

Autorenporträt

Metin Kozak serves as Professor of Marketing, Mugla University, Turkey. Kozak has published in international journals and presented over 40 papers at countless conferences. He is the author and co-editor of six books. His main research interests focus on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management and marketing, and European tourist markets.

Seyhmus Baloglu is Professor and Associate Dean for Research at the William F. Harrah College of Hotel Administration, UNLV, USA. Baloglu is a prolific author and the recipient of numerous national and international research awards. His research interests revolve around Destination Image and Branding, Customer Loyalty, Internet Marketing, Data Mining, and TQM.

Inhaltsangabe

Preface Part 1: Destination Competitiveness 1. Why Destination
Competitiveness? 2. Destination Competitiveness: An Overview 3.
Determinants of Destination Competitiveness Part 2: Destination Management
4. Destination-Based Management Strategies 5. Destination-Based Total
Quality Management 6. Destination Benchmarking Part 3: Destination
Marketing 7. Destination-Based Marketing Strategies 8. Destination Branding
9. From Traditional Marketing to 'It' Marketing