Stephen F. Gambescia, Evelyn Gonzalez

Managing A Public Speaker Bureau (eBook, PDF)

A Manual for Health and Human Services Organizations

• Format: PDF

Produktbeschreibung

-Very hands on material with lots of sample letters and questionnaires

-No other resource on this topic tailored to health and human services

-Motivated and entrepreneurial author (Gambescia)

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Produktdetails

• Verlag: Springer-Verlag GmbH
• Seitenzahl: 124
• Erscheinungstermin: 23. Februar 2010
• Englisch
• ISBN-13: 9780306485671
• Artikelnr.: 37780354

Autorenporträt

Stephen F. Gambescia, Cabrini College, Radnor, PA, USA / Evelyn Gonzalez, Fox Chase Cancer Center, Philadelphia, PA, USA

Inhaltsangabe

Introduction Chapter 1 - The Purpose of Your Organization's Public Speaker Bureau Chapter 2 - Creating Your Own Promotional Material: Unique Identifier Aesthetically Attractive - Benefits Statement - List of Topics - Speaker Request Form - Procedures, Policies, and Conditions - Other Information Chapter 3 - Recruiting Speakers for Your Speaker Bureau: Speaker Characteristics Recruitment Is a Process Chapter 4 - Orienting and Training Your Speakers: Topical and Issue Areas Public Speaking Techniques - Logistics Training for Your Speaker - Formal Public Speaker Bureau Trainings Chapter 5 - Tools and Resources for Your Speakers: Resources Educational Tools - Equipment Chapter 6 - Publicizing Your Public Speaker Bureau: News Releases Homepage on the World Wide Web - Direct Mail - 'What Else?' Marketing - Speakers' Marketing Chapter 7 - Coordinating Requests from Your Constituents: Processing Your Speaker Bureau Requests Interaction with the Group's Contact/Coordinator Chapter 8 - Securing a Speaker for an Engagement: Confirming the Speaker Request Identifying Critical Success Factors for the Time/Date/Place of the Speaking Engagement Chapter 9 - Evaluating Your Public Speaker Bureau Program: Overall Evaluation Other Speaker Evaluation Questions - Evaluating the Site and Site Coordinator - Implementing Continuous Evaluation and Improvement of Your Public Speaker Bureau Program - Designing an Evaluation Program for Your Speakers Bureau - Balancing Systematic and Informational Evaluations Chapter 10 - Summary and Final Tips for Success Index