Paul G. Keat, Philip K. Young, Steve Erfle

Managerial Economics, Global Edition (eBook, PDF)

• Format: PDF

Produktbeschreibung

For upper-level undergraduate and first-year MBA courses in managerial and applied economics.

This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. To strengthen students' ability to use Excel-a critical skill in today's job market-new Excel Applications (Excel Apps) allow readers to turn the static figures and tables in the text into dynamic illustrations.

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 624
• Erscheinungstermin: 6. November 2013
• Englisch
• ISBN-13: 9780273791959
• Artikelnr.: 41939273

Inhaltsangabe

* 1. Introduction
* 2.  The firm and Its Goals 
* 3.  Supply and Demand
* 4.  Demand Elasticity
* 5.  Demand Estimation and Forecasting
* 6.  The Theory and Estimation of Production
* 7.  The Theory and Estimation of Cost
* 8.  Pricing and Output Decisions: Perfect Competition and Monopoly
* 9.  Pricing and Output Decision: Monopolistic Competition and
Oligopoly
* 10.  Special Pricing Practices
* 11.  Game Theory and Asymmetric Information
* 12.  Capital Budgeting and Risk
* 13.  The Multinational Corporation and Globalization
* 14.  Government and Industry: Challenges and Opportunities for
Today’s Manager
* 15.  Managerial Economics in Action