Kenneth Womack

Made to Order (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Made To Order: The Sheetz Story traces the fascinating history of Sheetz, Inc., a regional convenience retailer that battled the odds and cemented its name among the acclaimed ranks of America's most successful private companies. From its humble dairy store origins in Pennsylvania, Sheetz became a convenience-store giant, amassing hundreds of locations across six states, and along the way, combined numerous creative marketing campaigns with retail innovations to shape the Sheetz recipe for success. Made To Order: The Sheetz Story narrates how the company remade itself in the face of dramatically shifting demographics, bravely stood up for its customer base when confronted with a serious crisis, and emerged as a revered and much-beloved retail phenomenon.

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Produktdetails

• Verlag: Arcadia Publishing Inc.
• Erscheinungstermin: 25. November 2013
• Englisch
• ISBN-13: 9781439642429
• Artikelnr.: 41000256

Autorenporträt

Kenneth Womack is Professor of English and Integrative Arts at Penn State University's Altoona College, where he also serves as Senior Associate Dean for Academic Affairs. He is the author of three novels and lives in Altoona, Pennsylvania, with his wife Jeanine and their family.