Holger Mühlbauer

Made in Germany - als Marke und Kennzeichnung (eBook, PDF)

Möglichkeiten und Einschränkungen

• Format: PDF

Produktbeschreibung

Labelling a product as "Made in Germany" has the effect of implying that the product is of superior quality, with the result that this indication appears to be a quality label encouraging consumers to assume they are buying a high-quality product. Customers associate the indication of geographical origin with certain technical standards and high-quality workmanship, and transfer these characteristics to the corresponding product. As the "Made in Germany" label is considered an indication of quality, its use is linked to a series of admission criteria. This brochure seeks to provide orientation by summarizing the most important requirements.This publication is the result of cooperation with Brand Finance, a company specialised in monetary brand evaluation. (www.brandfinance.com)

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Produktdetails

• Verlag: Beuth Verlag GmbH
• Seitenzahl: 38
• Erscheinungstermin: 20. Dezember 2017
• Deutsch
• ISBN-13: 9783410282198
• Artikelnr.: 54930517