Satyendra Singh

Luxury and Fashion Marketing (eBook, ePUB)

The Global Perspective

• Format: ePub

Produktbeschreibung

The demand for luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet incorporates the regional subtle nuances into luxury and fashion marketing. This book examines the elements of luxury marketing that contribute to a superior luxury brand performance.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 156
• Erscheinungstermin: 6. Dezember 2020
• Englisch
• ISBN-13: 9781351269582
• Artikelnr.: 60400358

Autorenporträt

Dr. Satyendra Singh is an international business consultant and a professor of marketing and international business at the University of Winnipeg, Canada.

Inhaltsangabe

1. Introduction. PART I. Luxury Marketing. 2. Mission Statements. 3. Logos.
4. Airport Retailing and Franchising. 5. Contemporary Marketing. 6.
Challenges in Luxury Marketing. PART II. Fashion Marketing. 7. Fashion
Marketing. 8. Fad, Fashion, and the Indian Consumer. PART III. Cases on
Emerging Luxury Markets. 9. Colombia. 10. Indonesia. 11. Vietnam. 12. South
Africa. PART IV. Cases on Luxury Brands. 13. Apple. 14. BMW. 15. Burberry.
16. Gucci. 17. Conclusion

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1. Introduction. PART I. Luxury Marketing. 2. Mission Statements. 3. Logos. 4. Airport Retailing and Franchising. 5. Contemporary Marketing. 6. Challenges in Luxury Marketing. PART II. Fashion Marketing. 7. Fashion Marketing. 8. Fad, Fashion, and the Indian Consumer. PART III. Cases on Emerging Luxury Markets. 9. Colombia. 10. Indonesia. 11. Vietnam. 12. South Africa. PART IV. Cases on Luxury Brands. 13. Apple. 14. BMW. 15. Burberry. 16. Gucci. 17. Conclusion

Rezensionen

"An extremely well-written and insightful book about two booming markets: luxury and fashion. With a clear structure and a perfect balance between theory and practice, this book represents a source of great ideas and deeper understanding for students, marketers, entrepreneurs, and consumers." Dr. Calin Gurau, Professor of Marketing, Montpellier Business School, France

"This book has indeed interesting ideas. The global perspective on luxury and fashion, combined with cases on brands and emerging markets makes the book an interesting read for luxury students, academics, and practitioners." Dr. Koichi Nakagawa, Professor of Economics, Osaka University, Japan

"An interesting book on a timely topic in luxury and fashion. It will certainly add much value to the luxury and fashion world in emerging markets across the globe." Dr. Mornay Roberts-Lombard, Professor of Marketing, University of Johannesburg, South Africa