Stuart Hart

Looking Forward (eBook, ePUB)

Next Generation Business Strategies for a Post-Crisis World

• Format: ePub

Produktbeschreibung

This is the eBook version of the printed book.

This Element is an excerpt from Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, 3rd Edition (0137042329) by Stuart L. Hart. Available in print and digital formats.

How business can offer a compelling, persuasive alternative to extremist ideologies and terrorism: a vision of hope, mutual respect, and opportunity.

Terrorist leaders know that special circumstances are required to attract the large numbers of people needed to effectively advance and support the cause. Most people are not born to be suicide bombers. It takes a lifetime of neglect, despair, dashed hopes, thwarted opportunities, or worse-intimidation, exploitation, and humiliation-to drive most people to such extremes....

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Produktdetails

• Verlag: Pearson ITP
• Erscheinungstermin: 12. August 2010
• Englisch
• ISBN-13: 9780132596442
• Artikelnr.: 37810504

Autorenporträt

Stuart L. Hart is one of the world's top authorities on the implications of sustainable development and environmentalism for business strategy. He is currently SC Johnson Chair of Sustainable Global Enterprise and Professor of Management at Cornell's Johnson Graduate School of Management. Previously, he taught strategic management and founded both the Center for Sustainable Enterprise (CSE) at the University of North Carolina's Kenan-Flagler Business School and the Corporate Environmental Management Program (CEMP) at the University of Michigan. His consulting clients range from DuPont and Hewlett-Packard to Procter & Gamble and Shell. He wrote the seminal article "Beyond Greening: Strategies for a Sustainable World," which won the McKinsey Award for Best Article in Harvard Business Review in 1997, and helped launch the movement for corporate sustainability. With C.K. Prahalad, he also wrote the pathbreaking 2002 article "The Fortune at the Bottom of the Pyramid," which first articulated how business could profitably serve the needs of the four billion poor in the developing world.