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Listening to the Voice of the Market (eBook, PDF) - Reidenbach, R. Eric
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In this book, Dr. Reidenbach teaches you how to identify and capture the Voice of the Market and then use that data to make your organization market-focused. With this book as your guide, you will learn how to develop surveys that are more than skin deep, deliver them to the right people, collect information that is useful, and then turn that information into action steps that will help you cultivate customers who feel listened to, which is the first step in building loyal relationships.

Produktbeschreibung
In this book, Dr. Reidenbach teaches you how to identify and capture the Voice of the Market and then use that data to make your organization market-focused. With this book as your guide, you will learn how to develop surveys that are more than skin deep, deliver them to the right people, collect information that is useful, and then turn that information into action steps that will help you cultivate customers who feel listened to, which is the first step in building loyal relationships.

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