Lectures in E-Commerce (eBook, PDF)

Redaktion: Werthner, Hannes; Bichler, Martin

• Format: PDF

Produktbeschreibung

Although only a few years old, electronic commerce offers new ways of doing business that no business can afford to ignore. This book is a collection of selected contributions from renowned researchers who specialize in the various facets of electronic commerce, namely economics, finance, information technology, and education. The basic goal is to give an overview of some of the most relevant topics in E-Commerce.

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Produktdetails

• Verlag: Springer Vienna
• Seitenzahl: 216
• Erscheinungstermin: 6. Dezember 2012
• Englisch
• ISBN-13: 9783709162132
• Artikelnr.: 53091327

Autorenporträt

Dr. Martin Bichler ist Universitätsassistent bei Prof. Dr. Hansen an der Wirtschaftsuniversität in Wien in der Abteilung für Wirtschaftsinformatik. Er lehrt und forscht in den Bereichen verteilte Systeme und WWW.

Inhaltsangabe

E-Commerce and the E-Economy.- Measurement, Policy and Research Issues of a New Phenomena.- Impacts of E-Commerce on Industry Structures.- Strategies for the Financial Services Industry in the Internet Age.- A Framework for Performance and Value Assessment of E-Business Systems in Corporate Travel Distribution.- Defining Internet Readiness for the Tourism Industry: Concepts and Case Study.- New Ways of Pricing and Deal Making.- Aggregation and Disaggregation of Information Goods: Implications for Bundling, Site Licensing, and Micropayment Systems.- Auctions - the Big Winner Among Trading Mechanisms for the Internet Economy.- Enabling Technologies.- Security in E-Commerce.- XML@Work: The Case of a Next-Generation EDI Solution.- Education for the New Economy.- E-Commerce/E-Business Education: Pedagogy or New Product Development?.