Eric Ries
eBook, ePUB

Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (eBook, ePUB)

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How to create a business and improve the business model. Coming up with an idea and then implementing it is not so difficult. It's hard to get a product to sell, to "hit the market" and start an unwinding spiral of growth. After reading this book, you will look at the process of implementing new ideas in a completely new way - whether you are a startup or the head of a long-running business. This is a real paradigm shift - from intuitive wanderings to a clear methodology. We tend to think that startups don't follow rules. However, just the opposite is true: the creation of a startup must be su...

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