Law of Reputation and Brands in the Asia Pacific (eBook, ePUB)

Redaktion: Kenyon, Andrew T.

• Format: ePub

Produktbeschreibung

Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area.

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Produktdetails

• Verlag: Cambridge University Press
• Erscheinungstermin: 8. März 2012
• Englisch
• ISBN-13: 9781139334419
• Artikelnr.: 53047258

Inhaltsangabe

Part I. Trade Marks and Brands: 1. What is the value of a brand to a firm?
Don O'Sullivan, Kwanghui Lim and Janice Luck; 2. The social benefits and
costs of trade marks and brands Christine Greenhalgh; Part II. Personal
Reputation: 3. Legal and cultural approaches to the protection of the
contemporary celebrity brand in the Asia Pacific region David Tan; 4. No
personality rights for pop stars in Hong Kong? Peter K. Yu; 5. Fashioning
personality rights in Australia Andrew T. Kenyon and Megan Richardson; Part
III. Brands and Personality: 6. Protection of reputation in the trade mark
and copyright laws of Malaysia and Singapore: divergence and a cultural
exploration Khaw Lake Tee, Tay Pek San and Ng-Loy Wee Loon; 7. Reproduction
rights in US trade mark law Graeme W. Austin; 8. From magic charms to
symbols of wealth: well-known trade marks in Indonesia Christoph Antons; 9.
Names as brands: moral rights and the 'unreasonable' pseudonym in Australia
Elizabeth Adeney; Part IV. Measures: 10. The use of survey evidence in
Australian trade mark and passing off cases Vicki Huang, Kimberlee
Weatherall and Elizabeth Webster; 11. The place of expert evidence in
unfair competition cases: the Australian experience Sam Ricketson; Part V.
New Horizons: 12. Geographical indications: Europe's strange chimera or
developing countries' champion? Melissa de Zwart; 13. Branding traditional
peoples' traditional knowledge Susy Frankel.