Tom Ahern, Simone P. Joyaux

Keep Your Donors (eBook, ePUB)

The Guide to Better Communications & Stronger Relationships

• Format: ePub

Produktbeschreibung

Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors and keeping them for many years to come.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 480
• Erscheinungstermin: 13. Januar 2011
• Englisch
• ISBN-13: 9781118044865
• Artikelnr.: 37484604

Autorenporträt

Tom Ahern is recognized as one of North America's leadingauthorities on how to make nonprofit communications consistentlyeffective. He speaks frequently in the United States and Canada onreader psychology, direct mail principles, good (and not very good)graphic design as applied to fundraising and nonprofit branding. Heis president of Ahern Communications, Ink, a consultancyspecializing in capital campaign materials and other nonprofitcommunications. Tom's popular e-news provides tips on donorcommunications. He wrote the first book on donor newsletters,published in 2005, as well as How to Write Fundraising MaterialsThat Raise More Money. Simone P. Joyaux, ACFRE, is recognized internationally as a"thought leader" in the philanthropic sector. An expert in funddevelopment, board and organizational development, and strategicplanning, Simone is the author of Strategic Fund Development:Building Profitable Relationships That Last. This book has becomean industry standard. Simone presents all over the world and is afaculty member in the Master's Program in Philanthropy andDevelopment at Saint Mary's University, Minnesota. She servesregularly on boards, is the founder of the Women's Fund of RhodeIsland, and is the former Chair of CFRE International.