Andrew Reilly

Introducing Fashion Theory (eBook, PDF)

From Androgyny to Zeitgeist

• Format: PDF

Produktbeschreibung

How does a style become a fashion? Why do trends spread and decline? Introducing Fashion Theory explores these questions and more to help you quickly get up-to-speed with fashion theories, from scarcity to conformity, through clear practical examples and fascinating case studies.

This second edition, re-titled from Key Concepts for the Fashion Industry, includes expanded coverage on cultural appropriation, corporate greenwashing, and the criminal world of counterfeit goods.

- Illustrated examples, from Apple's post-postmodernist iWatch to Savage X Fenty's body image message on diversity

- Covers core fashion theories, from trickle-down to trickle-up, to political dress and conspicuous consumption

- Filled with learning activities, key terms, chapter summaries, and discussion questions to inspire and inform

Produktdetails

• Verlag: Bloomsbury UK
• Seitenzahl: 160
• Erscheinungstermin: 10. Dezember 2020
• Englisch
• ISBN-13: 9781350091924
• Artikelnr.: 60463035

Autorenporträt

Andrew Reilly, PhD, is a Professor of Fashion Design and Merchandising at University of Hawai`i, Manoa.

Inhaltsangabe

1. Overview Introduction to theory Why use theory? Methods of inquiry What
is fashion? Who has fashion? Fashioning the body The tipping point
Semiotics: How does fashion mean? Organization of text Boxed case 1.1:
Maslow's hierarchy and fashion Boxed case 1.2: Classics can have
fashionable details too Summary Key Terms Discussion questions Learning
activities Notes Further reading 2. The Fashion System Market
Infrastructure theory: The role of gatekeepers Trickle Across theory: Why
new styles appear at once Innovation theory: The role of new products
Historic resurrection: Haven't I seen this before? Branding: Creating an
identity Summary Boxed case 2.1: Blockchain technology and intellectual
property Boxed case 2.2: Fake followers Boxed case 2.3: John Fairchild and
the midi mistake Key Terms Discussion questions Learning activities Notes
Further Reading 3. Fashion and the Individual The Public, Private, and
Secret Self: What we reveal to others Body image: Feelings about our bodies
Aesthetic perception and learning: Why are we attracted to the clothes we
see? Shifting Erogenous Zones: Reveal and conceal Historic Continuity
theory: Small changes over time Symbolic Interaction theory: The individual
and society Boxed case 3.1: One individual starts a trend Boxed case 3.2:
The color purple Summary Key Terms Discussion questions Learning activities
Further reading 4. Fashion and Society Trickle Down theory: Fashion from
the top down Trickle Up theory: Fashion from the bottom up Scarcity/Rarity:
The desire for limited items Conspicuous consumption: The obvious Political
use of dress: Social movements Gender: Masculinity, femininity, androgyny
Boxed case 4.1: Sensible British Taste Boxed case 4.2: La Sape Society
Summary Key Terms Discussion questions Learning activities Notes Further
reading 5. Fashion and Culture Zeitgeist: Sign of the times Spatial
diffusion: Fashion on the move Cultural identity: Race, ethnicity, and
hybridity Style tribes: Fashion from the street Boxed case 5.1 Hate couture
Summary Key Terms Discussion questions Learning activities Notes Further
reading 6. Conclusion Consuming fashion: Selecting, purchasing, disposing
One phenomenon, many theories What is fashion? A paradox Summary Key Terms
Discussion questions Learning activities Further reading Bibliography Index