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Document from the year 2021 in the subject Business economics - Miscellaneous, grade: UNDERGRADUATE, , course: BACHELOR IN COMMERCE, language: English, abstract: The purpose of this book is to enable students imbibe full knowledge of the conduct of international business and guard companies or businessmen against the challenges they might encounter when they internationalise their businesses. The uniqueness of this book lies in its simplicity and academic friendliness in the treatment of detailed and relevant key contemporary business concepts. This book comprises 12 (twelve) key chapters. Each chapter begins with chapter objectives and at the end are found chapter summary, key terms and concepts and chapter questions.
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