Lan Ni, Qi Wang, Bey-Ling Sha

Intercultural Public Relations (eBook, ePUB)

Theories for Managing Relationships and Conflicts with Strategic Publics

• Format: ePub

Produktbeschreibung

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and within the framework, examines empirical studies of intercultural interactions. This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework it provides will inform and guide the research and practices of intercultural public relations.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 340
• Erscheinungstermin: 12. Juni 2018
• Englisch
• ISBN-13: 9781317280897
• Artikelnr.: 56887779

Autorenporträt

Lan Ni, Ph.D., is Associate Professor at the University of Houston. Focusing on identification of publics, relationship management, and conflict management, she examines how public relations in intercultural settings can both benefit organizations and empower publics, especially immigrants and minority groups. Supported by multiple funding agencies, her research has been published in major journals and consistently shapes her teaching.

Qi Wang, Ph.D., is Associate Professor at Villanova University. She is interested in theorizing and observing interpersonal and intercultural communication in various contexts, with the goal of promoting individual, relational, and organizational wellbeing. Her research has won multiple awards and has appeared in top tier journals in the communication field.

Bey-Ling Sha, Ph.D., APR, is Professor at San Diego State University. She has been thinking about cultural identity since kindergarten and theorizing about intercultural public relations since her M.A. thesis at the University of Maryland. She is an award-winning public relations scholar, teacher, and practitioner.

Inhaltsangabe

Acknowledgements
Chapter 1: Introduction
Part I: Theoretical Foundations
Chapter 2: Foundational Theories in Public Relations Management
Chapter 3: History and Foundational Theories of Intercultural Communication
Chapter 4: Conflict Management and Negotiation
Part II: Intercultural Public Relations at Various Levels
Chapter 5: Interpersonal Level: Competencies and Practices
Chapter 6: Intra-organizational Level: Identifying and Communicating with
Publics
Chapter 7: Intra-organizational Level: Relationship Management
Chapter 8: Intra-organizational Level: Conflict Management and Negotiation
Chapter 9: Organizational Level: Organizational Identity
Chapter 10: Social Media
Chapter 11: Conclusions