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Ideas are the fuel of industry and the entertainment business. Likewise, manufacturers receive suggestions for new products or improvements to existing products, and retailers frequently receive ideas for new marketing campaigns.

Produktbeschreibung
Ideas are the fuel of industry and the entertainment business. Likewise, manufacturers receive suggestions for new products or improvements to existing products, and retailers frequently receive ideas for new marketing campaigns.


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Autorenporträt
Kurt M. Saunders is a Professor and Chair of the Department of Business Law at California State University, Northridge. He received his B.S. in Economics from Carnegie Mellon University, a J.D. from the University of Pittsburgh, and an LL.M. in Intellectual Property Law from George Washington University. He is the author of the books, Intellectual Property Law: Legal Aspects of Innovation and Competition (2016) and Practical Internet Law for Business (Artech 2001), as well as numerous law review and journal articles on intellectual property law, business and commercial law, internet law, and legal education. He is currently the Chair of the Department of Business Law at California State University and teaches courses in intellectual property law, business law, estates and trusts law, and international business law. Prior to his academic career, he was an attorney in Pennsylvania, with his main areas of practice in business planning, intellectual property, and wills and estates law.