Oliver Payne

Inspiring Sustainable Behaviour (eBook, PDF)

19 Ways to Ask for Change

• Format: PDF

Produktbeschreibung

This timely book will be of great value to scholars and practitioners whose work relates to reducing carbon emissions with a particular emphasis on environmental psychology, behavioural economics, project design, and psychology. It offers practical solutions for policy makers and professionals in marketing and communications departments.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 192
• Erscheinungstermin: 7. Mai 2013
• Englisch
• ISBN-13: 9781136328572
• Artikelnr.: 38253564

Autorenporträt

Oliver Payne started out in digital marketing in the mid-90's - a few short years after Tim Burners-Lee invented the internet as we know it. He went on to spend over a decade at Saatchi & Saatchi and Ogilvy - two of the biggest agency networks on the planet - creating adverts and innovative communications for some of the world's biggest companies, winning many of the advertising industry's awards, and judging on award shows. At Ogilvy he served as a Partner, and Board member. Frustrated with established marketing practices he decided to set up his own agency - The Hunting Dynasty - to create behavioural communications that use our hidden quirks and apparent irrationalities.