Katherine C. Zubko Ph. D., Raj R. Sahay

Inside the Indian Business Mind (eBook, PDF)

A Tactical Guide for Managers

• Format: PDF

Produktbeschreibung

This practical guide identifies the ingredients that make up Indian culture and uniquely translates them into useful tools to help Western commercial initiatives succeed. There is enormous opportunity for companies that want to sell to India's one billion consumers or partner with Indian companies, but doing so isn't always easy. Inside the Indian Business Mind: A Tactical Guide for Managers offers a primer on the culture and its opportunities. This unique guide will help Western business people enter the Indian market, make the best use of Indian manufacturing facilities, and create and develop successful, long-term business relationships with Indian business partners and teams. The book is not a list of dos and don'ts. Rather, it approaches doing business in India from the perspective of in-depth cultural models, translating cultural knowledge into practical working strategies. The authors, an Indian who has worked in the United States and an American who has worked in India, arm readers with an understanding of 11 primary cultural ingredients that come into play in business relationships with South Asians-ingredients that can be mastered and adapted across many contexts to forge lucrative partnerships.

Produktdetails

• Verlag: Bloomsbury Publishing Inc
• Seitenzahl: 208
• Altersempfehlung: ab 7 Jahre
• Erscheinungstermin: 16. September 2010
• Englisch
• ISBN-13: 9780313378300
• Artikelnr.: 37830551

Autorenporträt

Raj R. Sahay, who holds a marketing MBA from the University of Illinois at Urbana-Champaign, is managing partner of Z&S Connections, a business and cultural consulting organization.

Inhaltsangabe

Illustrations Preface Acknowledgments Introduction: Entering the Market 1
In the Land of Curry: An Age-Old Cuisine 2 A Recipe for Business Success:
The Most Important Ingredients 3 Ingredient 1: Hospitality 4 Ingredient 2:
Role Expectations 5 Ingredient 3: Business Caste or Hierarchy 6 Ingredient
4: Project Process and Management 7 Ingredient 5: Leadership and Teamwork 8
Ingredient 6: Risk and Action 9 Ingredient 7: The Pursuit of Wealth 10
Ingredient 8: The Original Business Contract 11 Ingredient 9:
Nonconfrontational Negotiation 12 Ingredient 10: Cultural Views of Time and
Space 13 Ingredient 11: Women in the Workplace 14 Seasoned to Perfection,
or How to Mix Your Ingredients with Success Conclusion Appendix: Facts
About India: Menu Options Notes Bibliography Index