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Using institutional theory to explain innovation and merging academic and critical analysis with practical recommendations, this book provides a full and rich account of how new products are brought to market; both the successes and failures.

Produktbeschreibung
Using institutional theory to explain innovation and merging academic and critical analysis with practical recommendations, this book provides a full and rich account of how new products are brought to market; both the successes and failures.

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Autorenporträt
Patrick Vermeulen is Associate Professor of Organization Studies at Tilburg University in the Netherlands. Jorg Raab is Assistant Professor of Policy and Organization Studies at Tilburg University in the Netherlands.