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Learn the lessons of how great companies began in the worst economic times Eli Lilly. IBM. Medtronic, Procter & Gamble. Hewlett-Packard and Marvel Entertainment. All great companies and all made their start during the worst economic times. Innovate!: How Great Companies Get Started in Terrible Times is first and foremost a source of true inspiration based on history. But it goes much further than that. It captures the lessons of these great innovative individuals and companies that began in the worst economic times, identifying the philosohies, strategies, and essential keys to success during…mehr
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- Produktdetails
- Verlag: John Wiley & Sons
- Seitenzahl: 240
- Erscheinungstermin: 28. April 2010
- Englisch
- ISBN-13: 9780470640791
- Artikelnr.: 37298379
- Verlag: John Wiley & Sons
- Seitenzahl: 240
- Erscheinungstermin: 28. April 2010
- Englisch
- ISBN-13: 9780470640791
- Artikelnr.: 37298379
Recession. Panic of 1797 (1797 - 1800). Depression of 1807 (1807 - 1814).
Panic of 1819 (1819 - 1824). Panic of 1837 (1837 - 1843). Panic of 1857
(1857 - 1858). The Long Depression (1873 - 1879). Panic of 1893 (1893 -
1896). Panic of 1907 (1907 - 1908). Post-World War I Recession (1918 -
1922). Recession of 1926 (1926 - 1927). The Great Depression (1929 - 1939).
Post-World War II Recession (1945). Late 1940s Recession (1948 - 1949).
Post-Korean War Recession (1953 - 1954). Recession of 1957 (1957 - 1958).
Recession of 1960 (1960 - 1961). Recession of 1969 (1969 - 1970). Oil
Crisis of 1973 (1973 - 1975). Recession of 1980 (1980 - 1982). Recession of
1990 (1990). Recession of 2001 (2001). Recession of 2008 (2008 - TBD).
Chapter 2: Perseverance: Thomas A. Edison, General Electric Company. The
Lesson: The Power of Curiosity. The Lesson: The Power of Communication. The
Lesson: Four Tips for a Successful Moonlighter. Modern Parallel: Randy
Copeland, Velocity Micro. The Lesson: Go to Where the Business Is. The
Lesson: Create Your Own Luck. The Lesson: The Power of Competition. The
Lesson: The Power of Incorporating. Chapter 3: Pain: Walt Disney,
Laugh-O-Gram Films. The Lesson: The Power of Patience. The Lesson: The
Power of a Name. Modern Parallel: Joe Jacobson, E Ink Corporation. The
Lesson: The Power of Branding. Chapter 4: Intuition: Steve Jobs, Apple Inc.
The Lesson: The Power of Employees Who Believe. The Lesson: The Power of
Negotiation. Modern Parallel: Dr. James Andrews, Andrews Sports Medicine
and Orthopaedic Center. The Lesson: The Power of Design. The Lesson: The
Power of Face Time. The Lesson: What Kind of Company Are You? Chapter 5:
Simplicity: Robert W. Johnson, Johnson & Johnson. The Lesson: The Power of
a Copywriter. The Lesson: The Power of Learning the Ropes. The Lesson: The
Power of Creating a Social Norm. The Lesson: The Power of Managing
Disaster. Modern Parallels: Simple Problems, Simple Solutions, Simple
Products. Chapter 6: Failure: Milton S. Hershey, The Hershey Company. The
Lesson: The Power of Quitting School. The Lesson: The Power of Asking for
Help. The Lesson: The Power of Rejection. The Lesson: The Power of a Single
Customer. The Lesson: The Power of Scalability. Modern Parallel: Brian
Wellinghoff, Barry-Wehmiller. The Lesson: The Fallacy of "It'll Sell Itself
". The Lesson: The Power of R&D. Chapter 7: Faith: Mary Kay Ash, Mary Kay
Cosmetics. The Lesson: Innovation Is About More than Just a Product. The
Lesson: The Power of Sharing Your Passion . . . with Everyone. Modern
Parallel: Adam Smith, Twitter Community Choreography (Dance Theater
Workshop). The Lesson: The Power of Incentives. The Lesson: The Power of
Keeping the Faith during Uphill Battles. Chapter 8: Insignifi cance: Dr.
Lonnie Johnson, Super Soaker (Hasbro). The Lesson: The Power of
Impracticality. The Lesson: The Power of Organic Design. Modern Parallel:
Patrick Lockley, Six by Six Gallery. Chapter 9: Paradox: Jack Crawford
Taylor, Enterprise Rent-A-Car. The Lesson: Helping People at the Point of
Need. The Lesson: How to Keep Employees in Tough Times. The Lesson: The
Power of Not Franchising. Modern Parallel: Robin Sloan, Robin Writes a Book
(via Kickstarter). The Lesson: Dictate Growth Based on Your Employees. The
Lesson: Becoming Recession-Proof. Chapter 10: Luck: William Procter and
James Gamble, Procter & Gamble. The Lesson: The Power of Location,
Location, Location. The Lesson: The Power of a Logo. Modern Parallel: Alma
M. Lugtu, cover my bum. The Lesson: The Power of Bark and Bite. The Lesson:
The Power of Employee Loyalty. The Lesson: The Power of Foresight. The
Lesson: The Power of Divergent Revenue Streams. The Lesson: The Power of
Academic Collaboration. Chapter 11: Greed: Joe Cassano, AIG. Chapter 12:
Integrity: George Foreman, Salton Company. Modern Parallel: Tom Phillips,
Weekends Only. Chapter 13: The Innovation Generation. Untying Knots.
Illustrative Communication. Connecting the Dots. Simplifying Complexities.
Chapter 14: The Sandbox Universe. Integrity. Inspiration. Imagination.
Innovation Development. Industrialization. The Sandbox Universe at St.
Louis University: A Case Study. Epilogue: The Power of the Bayh-Dole Act.
Notes. About the Author. Index.
Recession. Panic of 1797 (1797 - 1800). Depression of 1807 (1807 - 1814).
Panic of 1819 (1819 - 1824). Panic of 1837 (1837 - 1843). Panic of 1857
(1857 - 1858). The Long Depression (1873 - 1879). Panic of 1893 (1893 -
1896). Panic of 1907 (1907 - 1908). Post-World War I Recession (1918 -
1922). Recession of 1926 (1926 - 1927). The Great Depression (1929 - 1939).
Post-World War II Recession (1945). Late 1940s Recession (1948 - 1949).
Post-Korean War Recession (1953 - 1954). Recession of 1957 (1957 - 1958).
Recession of 1960 (1960 - 1961). Recession of 1969 (1969 - 1970). Oil
Crisis of 1973 (1973 - 1975). Recession of 1980 (1980 - 1982). Recession of
1990 (1990). Recession of 2001 (2001). Recession of 2008 (2008 - TBD).
Chapter 2: Perseverance: Thomas A. Edison, General Electric Company. The
Lesson: The Power of Curiosity. The Lesson: The Power of Communication. The
Lesson: Four Tips for a Successful Moonlighter. Modern Parallel: Randy
Copeland, Velocity Micro. The Lesson: Go to Where the Business Is. The
Lesson: Create Your Own Luck. The Lesson: The Power of Competition. The
Lesson: The Power of Incorporating. Chapter 3: Pain: Walt Disney,
Laugh-O-Gram Films. The Lesson: The Power of Patience. The Lesson: The
Power of a Name. Modern Parallel: Joe Jacobson, E Ink Corporation. The
Lesson: The Power of Branding. Chapter 4: Intuition: Steve Jobs, Apple Inc.
The Lesson: The Power of Employees Who Believe. The Lesson: The Power of
Negotiation. Modern Parallel: Dr. James Andrews, Andrews Sports Medicine
and Orthopaedic Center. The Lesson: The Power of Design. The Lesson: The
Power of Face Time. The Lesson: What Kind of Company Are You? Chapter 5:
Simplicity: Robert W. Johnson, Johnson & Johnson. The Lesson: The Power of
a Copywriter. The Lesson: The Power of Learning the Ropes. The Lesson: The
Power of Creating a Social Norm. The Lesson: The Power of Managing
Disaster. Modern Parallels: Simple Problems, Simple Solutions, Simple
Products. Chapter 6: Failure: Milton S. Hershey, The Hershey Company. The
Lesson: The Power of Quitting School. The Lesson: The Power of Asking for
Help. The Lesson: The Power of Rejection. The Lesson: The Power of a Single
Customer. The Lesson: The Power of Scalability. Modern Parallel: Brian
Wellinghoff, Barry-Wehmiller. The Lesson: The Fallacy of "It'll Sell Itself
". The Lesson: The Power of R&D. Chapter 7: Faith: Mary Kay Ash, Mary Kay
Cosmetics. The Lesson: Innovation Is About More than Just a Product. The
Lesson: The Power of Sharing Your Passion . . . with Everyone. Modern
Parallel: Adam Smith, Twitter Community Choreography (Dance Theater
Workshop). The Lesson: The Power of Incentives. The Lesson: The Power of
Keeping the Faith during Uphill Battles. Chapter 8: Insignifi cance: Dr.
Lonnie Johnson, Super Soaker (Hasbro). The Lesson: The Power of
Impracticality. The Lesson: The Power of Organic Design. Modern Parallel:
Patrick Lockley, Six by Six Gallery. Chapter 9: Paradox: Jack Crawford
Taylor, Enterprise Rent-A-Car. The Lesson: Helping People at the Point of
Need. The Lesson: How to Keep Employees in Tough Times. The Lesson: The
Power of Not Franchising. Modern Parallel: Robin Sloan, Robin Writes a Book
(via Kickstarter). The Lesson: Dictate Growth Based on Your Employees. The
Lesson: Becoming Recession-Proof. Chapter 10: Luck: William Procter and
James Gamble, Procter & Gamble. The Lesson: The Power of Location,
Location, Location. The Lesson: The Power of a Logo. Modern Parallel: Alma
M. Lugtu, cover my bum. The Lesson: The Power of Bark and Bite. The Lesson:
The Power of Employee Loyalty. The Lesson: The Power of Foresight. The
Lesson: The Power of Divergent Revenue Streams. The Lesson: The Power of
Academic Collaboration. Chapter 11: Greed: Joe Cassano, AIG. Chapter 12:
Integrity: George Foreman, Salton Company. Modern Parallel: Tom Phillips,
Weekends Only. Chapter 13: The Innovation Generation. Untying Knots.
Illustrative Communication. Connecting the Dots. Simplifying Complexities.
Chapter 14: The Sandbox Universe. Integrity. Inspiration. Imagination.
Innovation Development. Industrialization. The Sandbox Universe at St.
Louis University: A Case Study. Epilogue: The Power of the Bayh-Dole Act.
Notes. About the Author. Index.