Richard A. Winett

Information and Behavior (eBook, PDF)

Systems of Influence

• Format: PDF

Produktbeschreibung

First Published in 1986. This book has two basic goals. The first goal is to present how information is formed, used, channelled, and delivered in a number of different contexts and systems with varying impacts. The second goal is to present these diverse applications within one framework so that there is continuity between the different subjects and chapters. The framework is behavioral systems, and so this book is also an attempt to further evolve and show the viability of this framework.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 280
• Erscheinungstermin: 16. Dezember 2013
• Englisch
• ISBN-13: 9781135877385
• Artikelnr.: 40171944

Autorenporträt

Richard A. Winett Virginia Polytechnic Institute and State University

Inhaltsangabe

Chapter 1 Introduction
Chapter 2 Prosocial Television
Chapter 3 Diffusion from a Behavioral Systems Perspective
Chapter 4 Social Marketing
Chapter 5 New Media
Chapter 6 Information and Health Behavior
Chapter 7 Behavioral Systems Approach Information and Consumer Behavior
Chapter 8 Future Directions